The key to success at anything is to have a plan. As authors, we plan out our books, our series, and sometimes our next 3-5 years, so why aren’t you planning out your social media strategy? Twitter is still a huge platform, and even has the power to make or break a new TV show. Yes, Twitter peeps are ruthless in their opinions, and even had a hand in getting a TV show cancelled before the season started.
Having a well thought out Twitter strategy can help you improve your Twitter presence, and maybe even your reader audience. Here are some items to consider while creating your plan.
1. Growing your Twitter Audience
Growing your Twitter audience should be the core of your strategy. There are many ways to do this, but the best practices start with the right plan.
- Tweet Often
The more you tweet, the more likely it is that you’ll be discovered, retweeted, and gain more of a following. Unlike Facebook where you can overwhelm a feed, with Twitter you have to stand out above the noise.
- Use hashtags
Hashtags help you with visibility. Engage in conversations with hashtags that relate to your industry, writing genre, news, niche, blogging, etc.
- Promote your Twitter Account
People need to know where to find you! Add your Twitter handle to your email signature, your website, your blog posts, mention it on Facebook and Instagram. You can even advertise (but this is a whole other animal).
- Create a kickass Twitter bio
Make it fun and interesting. See our post on Writing a Kick Ass Twitter Bio
2. Images, Videos, visuals…
- Major brands tweet great images, GIFs, and short video. There’s a reason for this. Images and other media have a proven track record for increasing engagement with your Twitter followers, which improved your click-through rate. Tweets with visuals get more clicks, and are much more likely to be retweeted. Boom!
3. What the Hashtag?
- Add hashtags for inclusion in your field, engaging with a like-minded and target audience. You increase your chances of being discovered. The key is using the correct hashtags.
- Start by making a list of hashtags relevant to your niche, blog, books and start using them when you tweet. Remember, you’re trying to attract readers to your books and blog, not other authors and bloggers, though they are a great audience too.
- You can also look to see what the trending hashtags are, and become part of the conversation. RiteTag is a great place to start. It’s a paid service, but you can search trends and other items for free.
- DO NOT overuse hashtags! One or two per tweet is maximum. Too many hashtags and you’ll decrease your engagement with others.
4. Look into Twitter’s Marketing Options
You can build interest in your brand by using Twitter’s marketing tools. Twitter offers the opportunity to generate leads and to build your email list through their advertising programs. Twitter offers several ways to promote and brand your books, blog or whatever to their platform. Twitter still has over 270 million monthly users. This is a lot of eyeballs you can reach. Just be sure your message is fun and unique, so it stands out among the Tweets and begs to be clicked.
Twitter cards is a great way to dip your toe into Twitter’s marketing program.
5. Killer Content
It is invaluable for you to tweet out content that is unique and valuable to your audience. You can establish yourself as a leader in your industry, and a great source of information.
Creating a content plan includes what to tweet, when to tweet, and how frequently. Having the right strategy can save you time and build your audience.
Three to five tweets a day, spread over the 24-hour time period is the best course of action.
According to research, engagement for brands is higher on Twitter on the weekends. So tweeting Wednesday through Sunday will give you a better audience.
The best time for retweets is around 5pm, and best click through rates occur at noon and 6pm. Twitter is used mostly during work and school hours, and peaks at commute time.
You must interact with your audience by responding to tweets. Answer questions, comments, and complaints. Be available, and your followers will love your for it. This interaction will help build your brand reputation.
Periodically do a search for your name in the Twitter search bar, and see if people are talking about you. Use your name spelled out: Jane Doe, or as a hashtag #JaneDoe to see if there are any tweets about you and your brand that you may have missed.
7. Measuring and monitoring
Just like you track your Google analytics on your website, and your book sales, you need to track your data on Twitter. Track your follower rates, engagement stats, and your click through rate. These will all provide you with answers as to whether your Twitter growth strategy is working.
You can always shorten your links with bit.ly and track your analytics there.
Remember, Twitter is evolving, just like other social media, so periodically re-visit and re-evaluate your strategy, contend and audience.
*assume any links in this post are affiliate links (see disclosure page)